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Monday, December 20, 2010

MTN what's with the in-call ads?

So I'm trying to call my mummy[this is when u say 'aww.... so cute']. I dial 0806************ and just before i hear her caller tune i'm hearing 'Its the yello bounty promo!'. I'm like what the hell? After all the bans on telecom promos and all the Yello Bounty ads that interrupt my radio and TV stream, I still have to hear these bloody yello ads while trying to make a call?

So Imagine there was an emergency. I'll be calling my mummy to send an important message, and i'll be hearing some utter BS about a stupid promo that they're using to rip people off by telling them 'the more you play the more your chances of winning?'.


So I've been reading a lot of Seth Godin recently.Seth Godin is one of the world's most successful marketing people and he's a really smart guy. Now in 'Unleashing the Idea Virus' Seth Godin says, companies should have realised by now that interruption marketing never works. People don't want to hear or see ads interrupting their service, especially when its paid for. companines have to do 'permission marketing'. using ideaviruses and idea sniffers and spreaders. Unleashing the idea virus is available for free download at the above link.

So I tried my mum's number again and moved the fun away from my ear for the first 30 seconds.Done! I didn't hear anything they said about their stupid promo and i don't use MTN anyway.

So MTN, There's seriously no need to piss off people who are paying for a service... this is not another to enrich lives.