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Friday, February 13, 2015

Monetising Pirated Content

It has become apparent that it's impossible to stop Internet piracy. PirateBay was shutdown for about a month and piracy levels remained the same. Piratebay is up again. So are Eztv and Kickasstorrents.
Asides selling merchandise related to content(Bazinga! shirts and Big Bang theory editions of board games come to mind), another route is to have ads within content itself. So ads in movies or in TV shows would help.

This is the tricky part. Ads have to be created so that they can last the test of time. The Wire was a show nobody talked about and then it blew up on the torrents. Surely ads from 2002 are barely relevant in 2015.

What if we have product placements and name calling. So Louis Litt and Harvey hustle to defend Samsung in a suit against a patent troll. And we hear Samsung as many times as we hear Pearson-Specter-Litt. This isn't too far fetched. We already saw Samsung's dual screen feature on the Note in this season of Suits. After I typed this, I found an episode of suits where "Samsung" was in fact mentioned.

It also needs to be done perfectly like the Samsung execution. You'll notice the Galaxy Note wasn't mentioned so many times that it became annoying. 

Advertisers are always looking for ways to display ads besides(within, inside, before and after) content anyways. Content creators just need to be more creative in delivery methods.
Yes it'll be incredibly difficult to monetize to monetize music.